The origin of the FILA brand dates back to 1911 to Biella in Italy.
With such a strong heritage in Sport the Vintage Collection encapsulates the Bjorn Borg days of the 70’s & football terrace look of the 80’s and by incorporating current trends in a way that enhances the Brands existing DNA – the collection has reached out beyond its core followers to a new younger consumer who has discovered the Brand for the first time.
Directing Trends and creating new seasonal ranges for the Independents and working closely with launching the Brand for the first time with both ASOS and URBAN OUTFITTERS.



With the demand for sports heritage so high, FILA has been able to capitalise on their rich heritage and with this in mind I developed a top tier, premium collection entitled FILA Gold. The collection blurs the line between sportswear and contemporary menswear, enabling the brand to explore the sports-luxe market, aligning with the likes of John Smedley and J.Lindeberg.


trendlab for russell athletic

The Origin of the Russell Athletic brand dates back to 1902, and has its history steeped in the Universities of the United States. Back in 1938 the brand began making woven athletic garments, including basketball, baseball and football pants and jackets, later during World War II it became a major supplier to the U.S Army and Navy. With so much history and its links to sport a RA TRAINING collection was launched in 2015 and a collection for men and women was developed.

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Undeniably British Merc was born in 1967 as the world was transfixed with swinging London.
Mods & Rockers were the Brand’s original customer base back in the 60’s.
Now the Brand fuses heritage with a modern spin and the FW12 collection saw the revival of paisley prints and chunky knitwear that i created following the Season’s Brief.



Founded in 1904 FIFA is responsible for the organisation and governing of football’s
major international tournaments, including the FIFA World Cup held since 1930. We developed a collection that looked into the history soccer in AFRICA and incorporated this with the strong design elements of its Sponsor Coca Cola.
Overall the depth of the football culture associated with FIFA and Coca Cola provided a great platform for design inspiration.